REBlogWorld.com

9:45 – 10:45
Using Social Media for Real Estate

Panel Discussion

Brad Inman(Moderator)
Rhonda Porter
Jay Thompson
Derek Overbey
Jeff Turner

Want to know how some of the top practitioners of social media in real estate are using the various tools to improve their businesses? Panelists represent the full spectrum of the real estate industry: the independent broker, the mortgage professional, the vertical search engine, and the large brokerage. Learn how each of these individuals and companies is applying social media in their businesses, and how they think social media can be used to best effect in real estate.

Panel Discussion

Allie Herzog (Moderator)

Tracy Schmidt
Heather Elias
David Smith
Brian Timpone

We have known for years that real estate is local; the best agents are those who know their own communities. With the advent of blogging and social networking, real estate professionals have been given the tools to really hone in on their communities on a hyperlocal level. A hot topic outside of real estate, companies like the New York Times and Chicago Tribune have also started hyperlocal initiatives. Come hear a diverse range of views on hyperlocal media and real estate from Realtors, as well as traditional and new media professionals.

Panel Discussion
Daniel Rothamel (Moderator)

Ginger Wilcox
Stacey Harmon
Justin McHood
Jennifer Baumann

While consumer-focused social media gets most of the attention, one of the most valuable uses of social media is to connect with vendors, partners, and other businesses. Especially in the real estate industry, where other professions like law, title, escrow, mortgage, and appraisal all get intimately involved with a transaction, business-to-business social media might be the hidden gem. Hear the perspective of the realtor, the mortgage professional, the lawyer, and the settlement services professional and how they are leveraging the new technologies and methodologies.

Panel Discussion

Nicole Nicolay (Moderator)

Ian Lurie
Jeff Turner
Todd Carpenter
David Armano

One of the trickiest aspects of social media is branding. Because of the informal nature of tools such as Twitter and Facebook, organizations and professionals have to think about what it means to grow your brand in social media, and the impact of social media on brand identities. Some of the top thinkers from inside and outside the real estate industry discuss what branding looks like, how to conduct a branding campaign, and the potential pitfalls of branding in the era of social media.

9:45 – 10:45
Social Media ROI: What, How, Why

Panel Discussion

Rob Hahn (Moderator)
Sherry Chris
Jim Marks
Mike Simonsen
Dan Green

Engaging social media is fun, but it can be a very powerful business medium! In this panel discussion, experts from every corner of the real estate world will be talking about the business and financial benefits of blogging and building your network through the world of social media. We’ll be discussing what to measure, how to measure it, and why social media practitioners need to be thinking hard about ROI.

Panel Discussion

Jason Berman (Moderator)
Jason Benesch, Real Estate Tomato
Brad Carroll, Dakno
Jack Miller
Eric Stegemann

Most real estate professionals start their social media experience by using the various free tools available, such as Blogger.com or Facebook. As they grow their businesses and their familiarity with web technologies expands, they often use vendors to build a custom websites, to create a social networking platform, or to redesign their existing sites. Learn from some of the leading vendors in the industry, as well as people who have had to hire and manage them, on what you should look for in a vendor, how you should work with them, and how to manage the vendor relationship.

Lecture

Intro: Ricardo Bueno

Reggie Nicolay

As social media tools transitions from the latest shiny toys to a lynchpin of your marketing efforts, one of the issues that you will face is managing multiple websites and platforms. Today’s real estate professional might have a company website, a broker site, an IDX site, individual property websites, a blog, a personal Facebook page, a Facebook fan page, a LinkedIn profile, multiple Twitter accounts, Tumblr, Posterous, YouTube, Flickr, or countless others. Managing the chaos is the first challenge; the second is to bring all of your web assets together to maximize your impact. Reggie Nicolay of Cyberhomes will show you how he’s managed to bring his wide variety of blogs, sites, and social media efforts together into a single site, discuss some of the technologies and techniques involved, and discuss the benefits and challenges of integrations and mashups.

Lecture

Intro by Ricardo Bueno

Gahlord Dewald

This seminar focuses on one of the most important management tools for your web marketing, blogging, and social media strategies: web analytics. Gahlord Dewald, a web analytics expert, will review general topics in web analytics, what it is, why you should be using it, and what statistics are important. Detailed review of Google Analytics, the most popular web analytics tool for small business, will follow with specific and useful advice on basic usage, as well as advanced topics such as setting goals, tracking campaigns, and others. If you’ve ever wanted to know more about how to track progress of your web marketing efforts, this is a must-attend session!